Market Overview & Information
Lahore is the capital city of the province of Punjab, the second-largest metropolitan area in Pakistan. It is an important historical centre in South Asia. Lahore is a main cultural centre of the Punjab region and Pakistan, and is the largest Punjabi city in the world. Lahore remains an economic, political, transportation, entertainment, and educational hub of Pakistan.
Mughal structures such as the Badshahi Mosque, the Lahore Fort, Shalimar Gardens, the mausolea of Jehangir and Nur Jahan are some of the major tourist attractions in the city. Lahore is also home to many British colonial structures built in the Indo-Saracenic style, such as the General Post Office, Lahore Museum and many older universities and colleges.
Lahore is referred to as the cultural heart of Pakistan as it hosts most of the arts, cuisine, festivals, music, film-making, gardening and intelligentsia of the country. The city has always been a centre for publications where 80% of Pakistan’s books are published, and it remains the foremost centre of literary, educational and cultural activity in Pakistan.